Case Presentation-Zhongchong Group

VIRBAC

Virbac - Top 10 Global Animal Health Brands
Top seller of pet cleaning products

Company Profile

Virbac is an independent international pharmaceutical company founded in 1968 by Pierre Richard Dick, a veterinarian, and listed on the stock exchange in 1985, specializing in providing comprehensive solutions for the prevention and treatment of animal diseases for veterinarians, farmers and pet owners.

Virbac is committed to the pet health field, with its product line covering the manufacture and sale of animal health products, pharmaceuticals and vaccines. Relying on the professional R&D team composed of European veterinarians and advanced pharmaceutical technology, its business has reached more than 100 countries around the world.

ADM

Global 500 companies in the field of human and animal nutrition
Having a team of over a hundred industry experts

Company Profile

As a global top 100 enterprise with over a century of history, ADM is deeply rooted in the fields of human and animal nutrition, and has a team of over 100 experts in the global industry. Just as its brand philosophy "Unlocking the Power of Nature, Enriching Quality of Life" provides more comprehensive, accurate, and personalized nutrition solutions for pets worldwide. Meanwhile, ADM, with its decades long solid presence in the Chinese market, has outstanding research and development advantages in meeting the unique needs of pets in the field of functional food. Its subsidiary, Equil í brio Impart ®、 SANPO Treasure ® The brand conducts personalized research and development for different pet types, different life cycles, and other characteristics, playing an active role in assisting pet health management and meeting daily energy needs.

PET REMEDY®

Company Profile

Pet Remedy is a leading global pet soothing care brand, originating from the UK and affiliated with Unex Designs Ltd. Founded in 1979, it has undergone nearly half a century of continuous innovation and development, winning numerous international authoritative awards and growing into a leading international brand in the global pet care field.

Pet Remedy is a brand specializing in the field of pet emotional relief, providing "safe, efficient, and comprehensive" solutions for pets. Through unique natural ingredients and scientific patented formulas, it has innovatively developed multiple "safe and efficient" emotional relief products, which have anti stress and soothing effects on mammals such as dogs, cats, horses, birds such as parrots, rodents, reptiles, and other species of pets. It has won the recognition and favor of countless pet care experts and veterinarians worldwide.

HISUN

HISUN · Top Domestic Animal Protection Brands
HISUN: The best-selling domestic single product cat internal drive drugs

Founded in (year)

since1956
Issuance of A-shares listing (year)

In 2000
Marketing network and regional coverage

70+worldwide
State controlled

A-share
Manufacturing enterprises in China

Top 500
Enterprises in China's Pharmaceutical Industry

Top 100

Company Profile

Zhejiang Haizheng Pharmaceutical Co., Ltd. was founded in 1956 and was listed on the A-share market in 2000, which is a state-owned listed company. After more than 60 years of development, Haizheng Pharmaceutical has become a comprehensive pharmaceutical enterprise group integrating the whole value chain of research, production and marketing, and the vertical integration of APIs and preparations. While focusing on the multi-industry development of chemical, biological and animal medicines as well as marketing and merchandizing, the Group is also accelerating the layout of the major health industry and the emerging market of health aesthetics. The company has been listed as one of the top 500 manufacturing enterprises in China and one of the top 100 enterprises in China's pharmaceutical industry for many times, and has been awarded the honourable titles of National Model Enterprise for Technological Innovation, National May Day Labor Certificate, and Quality Award of Zhejiang Provincial Government.

JIN DUN YAO YE

JIN DUN YAO YE· Leading brand in the field of pet skin diseases

JIN DUN YAO YE: The best-selling pet skin disease category

JIN DUN YAO YE: The best-selling pet skin disease category

JIN DUN YAO YE
Key Laboratory of Police Dog Technology

Established in 1991, JIN DUN YAO YE owns more than 10 independent intellectual property rights and has obtained nearly more than 30 national patented technologies,5 national registration certificates for new veterinary drugs, and GMP certification from the Ministry of Agriculture.It boasts a 42,000 square meter production base.Its “Pitfin” series of products，featuring leading-edge technology and ingredients,has been a bestseller for more than a decade since it was launched in 2004.After years of testing by the market and consumers, it has gained an excellent reputation and is a wise choice for thousands of pet owners.

Company Profile

Nanjing Jindun Animal Pharmaceutical Limited Liability Company (referred to as JIN DUN YAO YE) was developed on the basis of Nanjing Police Dog Research Institute Technology Development Center in 1991, and formed JIN DUN YAO YE in 2003 by the joint funding of four subordinate police dog research units. JIN DUN YAO YE focuses on R&D investment and technological innovation, and has built the first-class engineering research centre for new pet pharmaceutical preparations in the industry, and a 42,000-square-metre production base that has been certified by the Ministry of Agriculture of the People's Republic of China for GMP, which is efficiently operated to ensure its technological leading edge. The company's product line covers multiple fields such as skin diseases, eye diseases, ear diseases, parasites, heart diseases, liver and gallbladder diseases, pet health, etc., and now serves over 8000 pet diagnosis and treatment institutions.

AETHER CENTRE

Addison, a leading brand in the field of pet Chinese medicine,
ranks first in sales for its pet Chinese medicine formula series

Company Profile

Since its establishment, Aether Centre (Beijing) Biology Co., Ltd. has been adhering to the concept of ‘advocating science and technology, shared by all’. It is committed to the development of animal health and animal welfare, and endeavours to build an international animal health brand.

The company has fixed assets of more than 300 million yuan, and there are 25 GMP workshops and 42 production lines for oral liquid, powder and injection of traditional Chinese medicine extraction, and the products are exported both at home and abroad.

At present, the company has obtained registration certificates for Class III new veterinary drugs from nine countries, forming a product competition system centered on CiNeng Su, GuoGen Su, and Xianglian Solution. Among them, CiNengg Su (Astragalus Polysaccharide Oral Liquid) has obtained the national third class new veterinary drug registration certificate, and GuoGen Su and Xianglian Solution are deeply loved by veterinarians.

With its perfect product system and huge investment in research and development, the company has always been at the top of the list in the field of plant extract research and development and application.

OUT OF LINE

Brand Attitude

EMILY WU, a Post-00s Generation mastermind who grew up in the Internet era, matched the genes of interest, individuality, and spirituality to create the “OUT OF LINE” brand blog.

Beginning with her love of pets as a young child, she has come to understand what pets mean to humans after experiencing the full spectrum of pets from their infancy to old age.

We decided to break the limitations of space and geography through the medium of products, to listen, to dialogue, to explore the most suitable symbiotic relationship with pets, and to convey our “OUT OF LINE ATTITUDE” towards pets, starting from diet, which is crucial to the life and health of pets, and deriving from the whole line of products that cover their life cycle.

We hope that through our brand attitude, we can not only bring high quality enjoyment to the pets accompanying us in our life journey, but also advocate the urban community to pay more attention to the animals in the same community with us.

Brand Concept

It is the refined taste in food: trace back the safe and fresh ingredients to meet the dietary habits of each pet is the freedom of love: let them be the protagonist of their own life, carefully care for health, enjoy the long love of human pets together. OUT OF LINE hopes that pet lovers can carry their pets' paws with them, and accompany them to their old age!

We are committed to advocating a healthy diet for pets at the human food level.

According to the characteristics and lifestyles of local pets in China, we guide the scientific and healthy way of raising pets through fresh raw materials, scientific and nutritionally balanced formulas and the addition of functional ingredients to alleviate the anxiety of pet owners, so that Chinese pet-owning families can enjoy the long-lasting companionship of the lives of pets and human beings.

We are serious and down-to-earth about making every packet of pet food better, just for the sake of making pets enjoy a better and healthier lifestyle.